Impact of Culture on Advertising

30th July, The Saturday Club Kolkata - Advertising Club Calcutta in association with The Telegraph, Sanmarg and EMDI Institute of Media and Communications presented a day long workshop. Dr. A. F .Mathew, the Associate Professor at Mudra Institute of Communications (MICA) and the Guest Lecturer at IIMS conducted the workshop. He talked to the participants about gender, race, sexuality, music, caste, mass culture and other points which influence advertising.

Sandip Chaudhuri, President, Advertising Club Calcutta welcomed the gathering. C.D.Mitra introduced the main speaker. The programme concluded with a lively Q & A session and Certificate of participation handed over to all.

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Impact of Social Media on Political Advertising.

Event was held on Wednesday 20th April,2011 at Max Mueller Bhavan, Kolkata

Speakers for this interactive session were Mr.Shashi Tharoor & Mr.Derek O’Brien.

This interactive session, well attended by our members who also took keen interest in the proceedings, on the use of new technologies and social media very valid and relevant on the elections for assembly seats held in April-May 2011 in some states.

Advertising Club Calcutta ceremonies for conferring HALL OF FAME and giving away the award for the winning CAMPAIGN FOR KOLKATA.

Advertising Club Calcutta in association with The Telegraph, Sanmarg, Kolkata TV, 91.9 Friends FM and Shrachi Group presented this programme on Friday ,24th June,2011 at Blue Hugli Banquets at Home Town Mall, Rajarhat .